BlackBerry Sales Sluggish, Profit Drops 39% Erajaya

Erajaya Swasembada Tbk PT (ERAA) recorded a 38.9% decline in net income to Rp 129.8 billion in the first half of 2013 compared to the same period last year of Rp 212.4 billion. Profit fell because of sluggish sales of the BlackBerry which started early this year.

BlackBerry sales that have accounted for the largest portion of revenue to the company must be reduced. Consequently, total turnover alias Erajaya participate eroded revenue.

The Company recorded net sales decreased by 6.7% to Rp 5.976 trillion in the first half of 2013 compared to net sales in the same period of the previous year of Rp 6.406 trillion.

The company’s operating profit also fell by 30% to Rp 214.6 billion compared with the same period of the previous year which reached Rp 306.7 billion.

Director of Marketing and Communications Erajaya Djatmiko Ward said the decline in sales due to the new rules of import of mobile phones causing the import process becomes longer. As a result, the supply for uninterrupted sales.

“Two weeks things could not get in, the automatic result of stock and sales hampered,” said Djatmiko exposure time performance, at the Capital Residence Sudirman, Jakarta, Wednesday (31/07/2013).

In addition, he said, the decline in sales was also due to the floods that hit Jakarta in January that led to the loss of sales for 10-14 days. Start fading prestige BlackBerry brand in the Indonesian market since the beginning of the year also led to the sales down.

“Because of this flood hampered our distribution channels,” he said.

He said the decline in sales was also followed by lower sales volume for mobile phones to 4.9 million in the first half of 2013 from 5.2 million in the same period the previous year. Mobile phones and tablets recorded the most substantial contribution accounted for 88.1% of net sales to Rp 5.267 trillion in the first semester of 2013 from Rp 5.996 trillion in the same period the previous year.

Meanwhile, the average selling price for all mobile phone brands also fell to 1,070,578 in the first half of 2013 from 1,144,218 in the same period the previous year.