PT Nippon Indosari Corpindo Tbk (ROTI) stop the production and marketing of one of their trademark, Boti, due less to compete with home-based bakery industry. Furthermore, the company will focus only on the trademark that has been known to the public, Sari Roti.
This was stated by Managing Director BREAD Yusuf Hady, in Ex Plaza, Jakarta, Thursday (8/9/2011).
“Let’s stop a while, having lost to the home,” said Joseph. According to him, Boti is in the middle segment between Sari Roti bread and brand of small-scale industries, so Boti not move freely inside.
For that the company is ready to boost production and marketing of the Sari Roti brand flagship. The most effective way is intended to bring the production to the community with a new plant expansion outside Java.
In the business plan BREAD next two years, Joseph will add three new factories. Each Cibitung, Palembang and Makasaar.
Cibitung will spend Rp 100 billion investment fund. While Palembang and Makassar each Rp 50 billion.
“It was brought up that in Cibitung, because Palembang marketnya not know really. However if it turns out we lived burst increase its capacity,” he said.
While Napier factory is still in the planning process, while achieving management of land for development.
“Napier somewhat difficult to find land because it is expensive. We seek an industrial area that is there, but it turned out stout relocation of existing industries from outside, Korea, Japan. Anyone for shrimp processing industry,” said Joseph.
Currently operates three mills, the company’s total production of bread will go up 30% compared to the current production of 1.8 million per day. “It could be 2.4 million per day.’s Solely to get closer to the people, because our future is only four days,” he added.