Batik entrepreneurs Complaining Export Difficulties

Batik entrepreneurs of small and medium scale industries in Surakarta complain of difficulty for export. Difficulties due to the high export standards applied by the government, such as production standards, labels, and hospitable environment. To meet the standards, the costs are also not small.
»What we regret, government implement high standards and difficult to batik to be exported. Though Indonesian batik, “said the owner of batik Lor Market Ing, Widhiarso, as marketing strategy discussions batik in the international market at the Islamic University of Batik (UNIBA) Surakarta, Tuesday, July 30, 2013.
On the other hand, the government seemed to ease the entry of goods imported into Indonesia. As a result, Indonesia is controlled by imported products, including batik textiles. “Unfortunately, our society is happy with smelling product imports.”
He asked the government to facilitate the export process for batik. As a cultural heritage of Indonesia, batik role introduced and became an icon of Indonesia in the international world. He admitted during the batik entrepreneurs, especially in the village of batik Laweyan, have attempted to adjust to the foreign buyer. For example about the style, quality, and environmentally friendly production processes. According to him, the government rules actually hinder exports.
Other batik entrepreneurs, Achmad Soelaiman, said other challenges batik exports come from the country of destination. As in Malaysia which forbids existing Indonesian batik products into the country. »The goal is to protect their batik industry based in Terengganu and Kelantan,” said Puspa Kencana batik owners.
For that, he tried to outsmart by offering a white cloth as raw material of batik in Malaysia. Malaysian batik entrepreneurs usually bring a white cloth from Thailand and China.
Having established the business long enough, eventually he gained the confidence to produce Malaysian batik in Indonesia. »Then exported to Malaysia,” he said. He added, Laweyan batik entrepreneurs actually start exporting batik since the 1970s, although the numbers are limited.
Lecturer UNIBA Surakarta, Siti Endang Rahayu, said sales of batik Laweyan quite encouraging. To prevail in the international market, he advises entrepreneurs batik attention to culture in the country of destination, the efficiency of the production process to improve competitiveness, and look at the rules. For example, should not be using a mixture of certain ingredients in the production process.

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